Showing posts with label #communication #marketing #language #authenticity #tone. Show all posts
Showing posts with label #communication #marketing #language #authenticity #tone. Show all posts

Thursday, December 11, 2014

Tone Impacts Beyond Words #authentictone



We've all experienced a conversation where it was the tone rather than the words that shaped our lasting impression of the interaction - 'it wasn't what she/he said it was the way that they said it.'

The tone of how a message is delivered is critical to how it will be received. There is a generational change in how the tone of language and design is used to communicate. Creating an interesting generational divide on preferences. 

Take for example the use of emoticons or visuals which are used as a way of framing a short statement. Essentially they are used to set the communication tone. Short text with visuals are preferable to longer text emails as a way of effectively communicating for many. 

Technology and social language memes are being used to effectively set the tone of messaging. The sharing of responsive, visual and authentic dialogue is highly pervausive,even for serious messaging. I would argue that this is not viewed anymore as an informal or superficial way of communicating. The coin is flipping in this regard.

There's another interesting messaging convention forming as well. The idea that not all information needs to be conveyed at once. That there is a place for a short attention grabbing message in one channel, that leads an audience to finding out more information in another channel. The initial tone sets the scene for a larger informational piece to come. 

It will be interesting to see how it all plays out. It is exciting to see the generational change coming through so boldly. I like the simplicity and approachability of modern messaging. The way that visuals set an emotive tone which is 'human' in style. The way that every message doesn't have to be verbose,  just honest. How it breaks through cultural language barriers. Is not a strict structure rather an authentic approach. How at its best is a positive and accessible way to communicate. Mostly I like how tone is being rethought because this is what we relate too the most.



Saturday, August 9, 2014

Quiet please I'm thinking


I have been reading the book 'Quiet' by Susan Cain who raises the question how did we go from Character to Personality without realising we had sacrificed something meaningful along the way.

That 'something meaningful' where space is provided to process, create and be productive. Where quiet reflection is valued as highly as group interaction.

That 'something meaningful' where thoughts can be internal for a time before they are shared. Where group thinking and consensus does not allow the opinion of a few to dominate.

That 'something meaningful' where shouting is not required to be heard. Where deep thought is as important as making a statement. Where diversity includes room for introversion as well as extroversion.

In the noise that exists in work and life, through shared experiences, group activities and team connectedness, there is limited attention given to the need for 'quiet.' Solitude and thinking independently are not negative behaviours. An intense focus on a problem can deliver creative solutions. We need to find ways to enable this and not take away from the contribution of those who need to break away from the group noise to find their own thoughts.

One thing is for sure, there is more noise than ever before. A no other time has self expression been more accepted or encouraged. As pointed out in 'Quiet', the on-line space has created an even playing field for introverts to promote and share their ideas, without the restrictions or difficulties they would encounter in group situations.

The book 'Quiet'  is a voice for introverts, more importantly it challenges the popular views on how we should interact and work together. It is true that extroversion is admired and has become the default preference for how we operate. Extroversion can be trying when there is too much of it, and even demoralising if you find it difficult to speak up.

Finding the balance is key for break through thinking, work satisfaction and personal development.